Shein has acquired the US clothing brand Everlane in a $100 million deal that includes $90 million in debt.While the company claims Everlane will remain an independent brand with its sustainability commitments intact, the partnership has drawn sharp criticism from consumers concerned about the ethical implications.This acquisition highlights a strategic shift for Chinese e-commerce firms toward global brand ownership to bypass trade pressures.Industry experts remain skeptical about whether the two contrasting business models can successfully integrate without compromising the brand integrity of the acquired firm.