Bad Bunny's Halftime Show Reaches 128M During Super Bowl LX

Super Bowl LX reached a historic peak of 137.8 million viewers during the second quarter as the Seattle Seahawks defeated the New England Patriots 29-13. The halftime performance by Bad Bunny attracted 128.2 million television viewers and set a social media record with four billion views in 24 hours. Donald Trump criticized the production despite the game ranking as the second-most-watched broadcast in USA history after the 2025 record.Telemundo achieved its largest Spanish-language audience ever with 3.3 million viewers, while guest stars Lady Gaga and Ricky Martin helped drive a sevenfold increase in streaming for the headliner. NFL Commissioner Roger Goodell defended the entertainment choice following the massive digital engagement reported by Apple Music and social platforms.While Nielsen reported high total numbers using its new measurement system, Samba TV noted a decline in household engagement compared to the previous year. The victory at Levi’s Stadium marks a new era for the Seattle Seahawks after they dominated the match from the first half.