Gucci Unveils Cruise Collection at Times Square to Revitalize Profitability in the US Market

Gucci unveiled its new Cruise collection during a runway show held at Times Square in New York to bolster its US market presence.The event serves as a central pillar of a turnaround strategy led by Demna and Luca De Meo to revive brand profitability after an eight percent sales decline.This showcase highlights the commitment of Kering to reinforce the status of the fashion label as its primary revenue source through bold international presentations.
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