Inditex posts resilient results, boosts US investment and virtual try-on as stores and online grow

Inditex posts resilient results and will boost investment in the USA with new stores and the physical launch of Bershka, after reporting a strong early 2026 uptick driven by stores and online.CEO Óscar García Maceiras and CFO Andrés Sánchez say supply-chain flexibility, a 2 percent strategic inventory reduction and continued technology spending, including a virtual fitting called ZARA Try-On that has logged more than seven million sessions, protect margins despite currency headwinds and some temporary store closures in Israel.Analysts including Yanmei Tang point to portfolio gains—ZARA and Oysho among the leaders—and to €39.9 billion in sales and about €8 billion in operating profit as reasons the group can prioritize store experience, omnichannel integration and further geographic expansion in the USA and other markets.
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