Whering raises $7M in a seed round led by eBay Ventures and the Google Artificial Intelligence Futures Fund as the app reaches 10M users worldwide.The UK-founded platform uses artificial intelligence to digitize wardrobes, generate personalised outfit recommendations, power virtual try-on and expand resale integrations with partners such as eBay to curb fast-fashion purchases.Founder
Bianca Rangecroft says analytics show 84% of users wear clothing items more often and nearly 70% report cutting fast-fashion buys, and the funding will accelerate image processing, gallery scanning and chatbots that style by weather and occasion.