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Meta Launches Muse Image Using Public Instagram Photos as CAA Demands Opt-In Controls

Meta launches Muse Image, an AI image generator that uses public Instagram photos to create new images and automatically opts adults with public accounts into the feature.Creative Artists Agency, which represents Zoe Saldaña, Tom Cruise, Charlize Theron and Dhar Mann, demands that Meta require documented consent, make protections default, label AI outputs and give creators tools to monitor and remove unauthorized use.Meta says Muse Image excludes private accounts and users under 18 and allows public users to opt out via Instagram settings, but critics warn that reuse of audio, text and comments remains permitted and that Meta plans broader AI integration across Instagram, Facebook, WhatsApp and Threads.
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