Spotify launched its music video feature in beta for Premium users in the US and Canada on December 9, 2025, resolving earlier licensing issues through a deal with the National Music Publishers' Association (NMPA).This expansion makes official artist videos, live performances, and covers available across TV, desktop, and mobile devices, with a simple switch between video and audio playback.Initial user engagement data shows that music videos significantly boost stream likelihood, saving, sharing, and repeat listening, with rapid growth planned to enhance the user experience.