French Parliament adopts a law that targets ultrafast fashion platforms Shein, Temu and AliExpress with an advertising ban and a rising per-item levy to curb pollution.The text requires sites to promote repair and reuse, display messages on sobriety and direct levy revenues to recycling and collection infrastructures while authorizing penalties tied to a product's pre-tax price.Lawmakers narrowed the original proposal after lobbying, excluding European chains such as
Zara and
Kiabi, Trade Minister
Serge Papin named the Asian platforms as primary targets, and opponents are preparing appeals to the Constitutional Court and
EU authorities.