Anta Sports Acquires 29% Stake in Puma for $1.8B to Drive Global Growth and China Sales

Anta Sports agreed to acquire a 29% stake in Puma from the Pinault family's holding company Artémis for €1.51 billion to accelerate the brand's global expansion.The deal allows the billionaire family to reduce debt and focus on their luxury fashion group Kering after Puma lost significant market value due to USA tariff policies.Arthur Hoeld plans to use the investment to revitalize the market position of Puma against rivals like Adidas through expanded online sales and marketing efforts.