Jennifer Wong's Aritzia Acquires Fred Segal to Revive Iconic Brand

Canadian fashion retailer Aritzia has acquired the iconic Los Angeles brand Fred Segal and its original Melrose Avenue flagship location for an undisclosed sum.CEO Jennifer Wong stated that the acquisition aims to revitalize the historic label and its "California cool" aesthetic as part of Aritzia's broader strategy to expand its presence across the USA.This development follows record financial growth for Aritzia, which reported $2 billion in revenue and plans to eventually operate more than 200 stores nationwide.