Chinese App Are You Dead Rebrands to Demumu

The Chinese mobile application “Are You Dead?” has rebranded to “Demumu” to facilitate global expansion after becoming the top paid app on the Apple App Store in China.Developed for individuals living alone, the service requires users to check in periodically or it will automatically alert designated emergency contacts.The rebranding aims to move away from the original name’s morbid associations as the developers seek to capture a broader international audience.