Sydney Sweeney Faces Potential Charges After Climbing Hollywood Sign for Lingerie Brand

Sydney Sweeney faces potential criminal charges and legal action from the Hollywood Chamber of Commerce after climbing the Hollywood sign to promote her new lingerie brand, Syrn.While the actress and her crew obtained a general filming permit for the area, officials confirmed they did not have the specific licensing or permission required to touch or scale the landmark.The lingerie venture is backed by the private equity firm Coatue with investment from Jeff Bezos and Michael Dell, following a year of development by Sweeney and her production company Fifty-Fifty Films.