Shopify Launches Universal Commerce Protocol With Google

Shopify launched the Universal Commerce Protocol with Google to enable direct in-chat sales while Walmart AI head Daniel Danker endorsed Google Gemini over ChatGPT for transaction handling.The new protocol allows brands to integrate loyalty programs and discounts directly into AI interfaces to capture the growing agentic commerce market.These strategic moves come as Google, OpenAI, and Perplexity compete to dominate the shift toward AI-driven shopping experiences for consumers.