Arthur Hoeld Scraps Dividend as Puma Reports a €645M Annual Net Loss

Puma reported a net loss of €645.5M for 2025 and eliminated its dividend after CEO Arthur Hoeld designated 2026 as a transition year for the brand.The German company saw annual sales fall to €7.29B following a strategic reset that included 1,400 job cuts and a reduction in promotional discounts.China's Anta Sports became the largest shareholder after acquiring a 29.06% stake for €1.5B as Arthur Hoeld focuses on launching new product lines.