Disney finalized a landmark $1 billion licensing and investment deal with OpenAI, granting rights to over 200 characters from its Marvel, Pixar, and Star Wars franchises for AI models like Sora and ChatGPT.The three-year agreement, which includes one year of exclusivity for OpenAI and excludes character voices, provides Disney with an equity stake and influence over its intellectual property's use in AI.This strategic partnership, announced by
Bob Iger and
Sam Altman, aims to create new short-form engagement with
Disney stories, navigate the evolving AI copyright landscape, and secure content and funding for
OpenAI.