Eddy Cue Announces Apple Video Podcasts to Challenge Spotify and YouTube This Spring

Apple is set to launch an integrated video experience within its Podcasts application this spring to compete with platforms like YouTube and Spotify.Eddy Cue announced the update will utilize HTTP Live Streaming technology to allow users to switch seamlessly between watching and listening to shows.The new system supports dynamic video ad insertion for partners including SiriusXM and Acast while facilitating offline viewing and picture-in-picture mode.