Lego Unveils Interactive Smart Brick Technology at CES

Julia Goldin hailed the new Smart Brick as a landmark development for Lego following its presentation at the CES technology trade fair in Las Vegas.The technology features a 4.1 mm specialized chip and integrated sensors that allow building blocks to recognize figures and trigger unique light and sound effects.Tom Donaldson confirmed that the interactive system will launch in March with a Star Wars TIE Fighter set priced at approximately 70 euros.