Michael Sykes highlighted Nike’s second-quarter results and said CEO Elliott Hill called the company "in the middle innings" of its comeback after Nike reported modest revenue growth but steep losses in Greater China.Nike posted $12.4 billion in revenue, up 1 percent, with North America sales rising about 9 percent to $5.6 billion, running sales up roughly 20 percent, while Converse fell about 30 percent and gross margin slipped to 40.6 percent amid tariff and reinvestment pressures.Investors drove
Nike’s stock down about 10 percent after the call, and Sykes flagged 2026 marketing moments — the
Winter Olympics and the
NBA All-Star Game — plus brand stories including Puma speculation,
Hoka’s fading momentum and
Reebok’s limited Pharrell relaunch.
Published: 18h | Updated: 4h