SMCP Returns to Profit Following BHV Exit and Growth in the Americas

SMCP, which owns Sandro and Maje, returned to profitability in 2025 with a €17M net profit after exiting BHV stores due to a deal with Shein.CEO Isabelle Guichot reported that full-year sales reached €1.22B as the group reduced discounts and benefited from strong growth in the Americas.Despite a sales decline in France and Asia, the fashion group aims for a 10% operating margin in late 2026 while expanding into Argentina and Chile.