EU Investigates Shein for Addictive Design and Illegal Product Sales

The EU launched a formal investigation into Shein under the Digital Services Act following reports of "addictive design" and the sale of illegal products including weapons and child sexual abuse material.This probe scrutinizes the platform's reward systems and transparency as the company faces a potential fine of up to 6% of its global annual turnover.The move follows international pressure after South Korean officials found toxic substances in products and a Texas court opened an investigation into labor practices.