Nike Cuts 775 Jobs in Tennessee and Mississippi to Boost Automation and Profits

Nike is cutting 775 jobs in its Tennessee and Mississippi distribution centers to accelerate automation and boost profit margins.Elliott Hill is leading a restructuring effort to restore revenue growth following a 32 percent decline in net income and sluggish sales in China.The layoffs follow earlier workforce reductions in 2024 and 2025 as the company shifts its strategy toward wholesale partners and advanced technology.