Black Week continues to be a major retail event with Swedish households expected to spend 10.2 billion SEK, a 0.5 billion SEK increase from last year.Experts like Magnus Hjelmér and Niklas Laninge advise consumers to shop wisely and beware of impulse buying and deceptive discounts.Online fraud is rising sharply, with fake websites impersonating platforms like eBay and Amazon, while 46 percent of Swedes associate rising prices with Donald Trump and plan to avoid American products during holiday shopping.