ASOS Updates UK Returns Policy to Reward Frequent Shoppers

ASOS will waive return fees for UK customers who keep most of their purchases even if they exceed a 70% return rate starting January 6.The update includes a new transparency feature in the mobile application allowing shoppers to view their personal return history and receive tips to avoid charges.Ben Blake stated the retail giant remains committed to sustainable free returns as the company works to reduce losses despite a recent decline in sales.