Blank Street Launches $18 Puffer Cup Sleeve Following Fashion Council Partnership

Blank Street is launching a limited-edition quilted cup accessory called The Sleeve during London Fashion Week following a partnership with the British Fashion Council.The $500M coffee chain will sell the $18 puffer-style holders starting February 21 after internal developer Elizabeth Brierley noticed customers clutching cold drinks in winter.A promotional campaign featuring Ella Snyder accompanies the release as Issam Freiha and Mohammad Rabaa aim to position the brand as a lifestyle touchpoint.