Super Bowl LX Ads Feature AI and Star-Studded Nostalgia

Super Bowl LX advertisers focused on artificial intelligence and celebrity-led nostalgia during the Seattle Seahawks victory over the New England Patriots.Brands like Dunkin' and Xfinity leveraged stars such as Ben Affleck and Jeff Goldblum for throwback sketches, while Lady Gaga and Emma Stone appeared in high-budget spots.While ads for health awareness and food delivery dominated the $8 million slots, OpenAI faced criticism for a commercial that many viewers felt contradicted its technological mission.