Apparel retailer Gap Inc. reported stronger-than-expected third-quarter results driven by the viral success of its "Better in Denim" campaign featuring the girl group Katseye dancing to Kelis's early-2000s song "Milkshake."CEO Richard Dickson called the campaign a "true cultural takeover" that attracted younger customers, especially Gen Z and millennials, through influencer engagement and collaborations such as with designer Sandy Liang.Despite a nearly 14% net income decline attributed to tariffs, Gap raised its full-year sales growth guidance and saw a 5% increase in after-hours stock trading following the earnings announcement.