NBCUniversal's Milan Cortina Olympics Average 23.5 Million Viewers

NBCUniversal reported that the Milan Cortina 2026 Winter Olympics averaged 23.5 million viewers, marking a 96% increase from the 2022 Games and the highest viewership in 12 years.Streaming engagement reached 16.7 billion minutes on platforms like Peacock, more than doubling the combined digital totals of all previous Winter Olympics.NBC Sports President Rick Cordella highlighted the success as part of a historic February lineup that included the Super Bowl and NBA All-Star Game.