Chinese Safety App "Are You Dead?" Rebrands to "Demumu"

Chinese safety application "Are You Dead?" is rebranding to "Demumu" following international attention and a surge in popularity among users living alone.Originally known as "Sileme" in Chinese, the service automatically alerts emergency contacts if a user fails to complete their daily check-in.The creators plan to integrate SMS notifications and messaging features to better serve an aging population facing increasing loneliness within China.