UK Bans Junk Food Advertising to Combat Childhood Obesity

Major retailers like Waitrose and Lidl are adapting marketing strategies after the UK implemented a ban on junk food advertising starting January 5.The regulations prohibit television advertisements for products high in fat, salt, or sugar before 9:00 PM and institute a total ban on internet advertising.Government officials expect the measure to prevent 20,000 cases of obesity annually as NHS data shows rising rates among primary school students.