Target has partnered with OpenAI to allow customers to shop through ChatGPT, aiming to attract inflation-weary consumers amid a sales decline.New CEO Michael Fiddelke plans urgent changes including a $1 billion investment and a 25% increase in capital spending to boost growth and customer experience.Analyst Neil Saunders noted Target struggles to maintain its customer base while rivals like Walmart and Amazon innovate with AI, as Target also responds to sales drops by cutting prices and laying off 1,800 employees.