Cambridge Dictionary has chosen "parasocial" as its Word of the Year for 2025, highlighting the one-sided emotional connections people form with celebrities, fictional characters, or AI chatbots.Colin McIntosh noted that public interest in ‘parasocial’ surged after Taylor Swift's engagement to NFL player Travis Kelce, reflecting fans' sense of personal bond with celebrities.The term's recognition increased further after streamer IShowSpeed and a fan described as his “No. 1 parasocial” drew attention, while experts like Simone Schnall and Veronica Lamarche explained the psychological impact of these relationships and the evolving role of AI chatbots.