Estée Lauder Plans Brand Sales Following Strategic Portfolio Restructuring

The Estée Lauder Companies is seeking to sell Too Faced, Smashbox, and Dr. Jart as part of a strategic pivot toward core brand growth.CEO Stéphane de La Faverie is working with investment banks Evercore and J.P. Morgan to offload these assets for an estimated low nine-figure sum.The move follows a recent three percent rise in organic net sales after the company struggled with declining makeup revenue and shifting consumer trends.