Updated: 13h| Published: Monday
Analysts say tariffs, a delayed shift to LiDAR navigation and fierce low-cost competition pushed iRobot into Chapter 11 as it arranges a sale of substantially all assets to its primary supplier, Picea Robotics, after the company disclosed a court-supervised transaction expected to close in February 2026 if a U.S. bankruptcy court approves it.iRobot says Picea, identified as Shenzhen PICEA Robotics Co., would assume liabilities, inject capital and preserve production and customer support, and Gary Cohen called the restructuring a pivotal milestone to secure the company’s long-term future while normal operations and app services continue during the process.The filing follows years of revenue decline — iRobot reported $681 million in 2024 — mounting debt, unpaid tariffs, the blocking of Amazon’s 2023 acquisition attempt and leadership changes including the earlier departure of Colin Angle, prompting warnings that other American consumer-hardware brands could face similar pressures.
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Analysts say tariffs, a delayed shift to LiDAR navigation and fierce low-cost competition pushed iRobot into Chapter 11 as it arranges a sale of substantially all assets to its primary supplier, Picea Robotics, after...

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