eBay acquires Depop from Etsy for $1.2B to Target Younger Buyers

eBay reached an agreement to acquire the secondhand fashion platform Depop from Etsy for $1.2B in cash to target younger consumers and expand its sustainable clothing market.Following the announcement, shares for eBay rose by 7% while Etsy shares jumped 15% as Jamie Iannone and Kruti Patel Goyal expect the transaction to close in the second quarter of 2026.Peter Semple stated that Depop will maintain its independent brand and London headquarters while leveraging the scale of the larger online marketplace to drive growth in the USA.