NBC Viewership for Winter Olympics Surges 96% to 12-Year High

NBCUniversal reported that the Milan Cortina Winter Olympics became the most-watched Winter Games in over a decade, averaging 23.5 million viewers across all platforms.This performance represents a 96% increase in viewership compared to the 2022 competition, with the opening ceremony reaching its highest audience in 12 years.Digital engagement set a new record as streaming totaled 16.7 billion minutes, more than doubling the combined total of all previous Winter Olympics.